In this digital world not having a website has become merely out of the question. Every other business whether small or big is setting up a business website to keep a digital footprint and to interact with the target audience present online. Here are some simple and smart steps to set up a small business website and get it up and running in almost no time.
1. Choose and register the domain
Setting up a small business website begins from deciding on the name for it. Using a domain search tool will help in finding the available name as many times it happens that the name is already taken in the online world. Once you come across a suitable name for your website, which is available for buying then make your move and opt for registration. It is likely that you have to tweak your business website a little bit to get the desired domain of your choice. You can either opt for the universal .com domain or .biz if you like.
2. Get right platform to host your business website
Once you have settled on the domain name, then you are required to find the right hosting platform for your business website. A hosting platform works towards storing the website and also transmits it to the visitors. There are innumerable numbers of hosting platforms available to choose from offering hosting services at varying rates and for different operating systems. Explore these options and find the one which offers better scalability, reliability, and sustainability for your business in the long run.
3. Start piecing together the content for the website
A website runs on the content which helps in educating the target audience what this site is all about, and it also helps in building a good user experience for them. If you are confused about what to say on your website then you can hire others to write content for your website. For any small business website there a standard format to follow which contains just four essential pages like Home Page, Product & Services, About Us & Contact Us. If you have right content communication up on these pages, then it is more than enough to drive your business through a website on a smaller scale.
4. Craft the perfect logo
It’s your logo which has the power to affect the whole design of your website so choose it wisely. Most of the businesses try to keep the theme consistent with their logo, web pages, and printed communication to offer streamlined brand experience to the target audience. If you already have a logo then get it digitalized and start using in all your online posts, web pages, and other communication. If you don’t have a logo, then get one made from freelance logo designer or free online logo creating a business website.
5. Spend your time designing the website
The last frontier to cross before can have a fully functional small business website the tenacious of the task of designing. Take your time and work towards creating a nice-looking website which showcases the best of your service, product or business to the audiences. Make sure your business website has clear navigation, responsive design, adequate call to action buttons and load time is faster.